With roots connecting Colorado and Kansas to New York and Los Angeles, my life experiences and travels have shaped a well-rounded perspective on people, places, and products.

I began my career in New York, designing activewear for Gap and American Eagle/Bluenotes – with responsibility for full creative and technical development. Relocating to Los Angeles expanded my scope - taking on collaborative and leadership roles designing activewear, graphics, and streetwear categories at Pacific Sunwear, Quiksilver, and alo during its inception.

Today, my focus is on brand development, web marketing, and product design for beauty, wellness, and CPG companies—whether launching a new brand, undergoing a full rebrand, or simply elevating current visuals. I strive to take my love of design to create an inspiring aesthetic that connects with consumers.  My ability to collaborate efficiently and build constructive relationships sets me apart—whether working with design teams or business founders.

More on my background: https://www.linkedin.com/in/karriedvorchak

And when I’m not on deadline, I’m probably out walking my high-energy Labradoodle. Interested in working together? I’d love to hear from you.