My career spans New York and Los Angeles, with roots in Colorado and Kansas and a perspective shaped by working across diverse markets, categories, and cultures.

I began my career in New York, designing activewear for Gap and American Eagle/Bluenotes – with responsibility for full creative and technical development. Relocating to Los Angeles expanded my scope - taking on collaborative and leadership roles designing activewear, graphics, and streetwear categories at Pacific Sunwear, Quiksilver, and Alo during its initial launch.

Today, my focus is on brand development, digital marketing, and product design for beauty, natural care, and consumer brands. Whether launching a new company, guiding a comprehensive rebrand, or elevating an established visual identity, I strive to create cohesive design systems that clarify a brand’s point of view and build meaningful connections with consumers.

I collaborate effectively with founders, internal teams, and production partners, building strong relationships while guiding projects from initial concept through final delivery.

Learn more about my experience on LinkedIn.

When I’m not on deadline, I’m usually out walking my high-energy Labradoodle. Interested in working together? I’d love to hear about your project.