RotoCraft Kayaks

Led the creative direction behind the launch of RotoCraft Kayaks, developing the brand identity, website, and visual design system.

This project encompassed logo creation, website design, product imagery, and visual storytelling. It was an opportunity to build a cohesive digital experience that reflects RotoCraft's commitment to quality, durability, and exceptional value. The goal was to create a site that feels approachable, intuitive, and informative, helping customers confidently choose the right kayak for their adventures.

This project brought together many of the disciplines I enjoy most: brand development, consumer product marketing, UX/UI design, eCommerce, and photography direction.