ALO YOGA
Contract Designer
Designed technical activewear collections for men and women during the early growth stage of the brand.
Researched and translated fashion, activewear, fabric, color, graphic, and lifestyle trends into cohesive seasonal product concepts.
Developed apparel designs encompassing silhouette, construction, textiles, trims, graphics, color, merchandising, and technical specifications.
Directed seasonal graphic development and placement across apparel assortments.
Built detailed line guides, presentation materials, and visual selling tools for buyers and the sales team.
