QUIKSILVER - FIDRA GOLF

Designer

• Conceptualized, designed, and presented complete apparel collections that brought a modern, fashion-conscious perspective to the traditional golf market.

• Conducted trend, color, fabric, and competitive research to establish seasonal creative direction.

• Developed cohesive collections balancing innovation, brand identity, customer expectations, and retail relevance.

• Partnered with sales representatives and buyers to align design concepts with target pricing, line plans, and market needs.

• Supported seasonal photo shoots, catalogs, merchandising materials, and broader brand-marketing initiatives.

• Presented product concepts and seasonal stories to internal partners and decision-makers.