BLUENOTES

Helped reposition Bluenotes from a value-oriented retailer into a more relevant denim lifestyle brand by establishing a new aesthetic for men’s knitwear.
Researched macro and micro fashion trends and translated them into seasonal concepts, color palettes, fabrics, graphics, washes, and product stories.
Collaborated with merchandising and design partners to develop cohesive seasonal assortments and present concepts to buyers.
Managed full-cycle product development, including graphic direction, textile and fabric selection, sourcing, fittings, washes, construction review, and production-quality approvals.
Provided clear design direction and technical feedback to overseas vendors from initial concept through final sample approval.
Reviewed samples for silhouette, color, fabric, graphic execution, wash, construction, fit, and overall brand consistency.
Supported the development of a new international

GAP