GAP
Designer, Men’s Active
Designed the men’s active apparel line, representing $160 million in annual retail, during it’s 90’s high-growth era.
Researched global fashion markets, street trends, sporting events, textiles, graphics, color, and emerging production techniques.
Translated seasonal trends and business strategies into commercially relevant apparel collections for a large-scale global retailer.
Directed graphic concepts, artwork placement, color, and seasonal storytelling for T-shirt and fleece programs.
Created comprehensive technical design packages covering garment construction, materials, measurements, graphics, and production details.
Communicated daily with global vendors and provided actionable feedback throughout development and production
